TURU BED is an exclusive web e-commerce platform created by TURU to sell their premium sleep equipment products directly to consumers. Through this platform, TURU offers mattresses, bedding, and other sleep-supporting products while maintaining full control over the brand experience, pricing strategy, and customer interaction.
Instead of relying entirely on conventional marketplaces, TURU chose to build its own independent platform. This allows the brand to connect more closely with users, expand its market reach, and deliver a shopping experience that reflects the premium nature of its products. With TURU BED, customers shop directly from the official source—no intermediaries, no platform limitations.
The main goal of the TURU BED Web App is simple:
make it easy for people to find quality sleep products online while enjoying a smooth, reliable, and trusted shopping journey.
From a technical perspective, the TURU BED Web App is built using a modern and scalable technology stack. The frontend is developed with Next.js, providing fast loading speeds, SEO-friendly product pages, and a responsive browsing experience across devices. For online payments, the platform integrates Midtrans, ensuring secure and familiar payment options for Indonesian users.
On the backend, TURU BED uses NestJS as its main server framework. NestJS provides a clean, modular architecture to handle authentication, product management, orders, and API communication. Data is stored in MongoDB, which offers flexible document-based storage ideal for dynamic product catalogs and transaction records. This combination results in a backend that is both robust and ready to scale as the business grows.
The platform includes core e-commerce features such as product browsing, detailed product pages, cart and checkout functionality, order tracking, and secure payments. The overall design emphasizes clarity and simplicity—aligning with TURU’s brand promise of comfort and better sleep.
By creating TURU BED as an independent web platform, TURU gains full ownership over its digital ecosystem. It can design its own shopping flow, run campaigns freely, and build long-term relationships directly with customers. For users, it means a trusted place to buy original TURU sleep products online with a premium experience from start to finish.
The TURU BED Web App demonstrates how technology and brand vision come together: a modern e-commerce site powered by Next.js, NestJS, MongoDB, and Midtrans, built to support TURU’s mission of helping people sleep better through thoughtfully designed products.
